3 Essential Pages Every Realtor Website Should Have
Your website is a tour. Make it feel like home.
Before clients ever shake your hand, they tour your digital home. Your website is their first walkthrough, and like a well-staged property, every room (or page) should make them feel confident, comfortable, and ready to move forward.
But not every room needs to be filled. The best real estate websites focus on three essentials: a homepage that converts, an About page that connects, and a listings or community section that shows off your expertise.
Let’s break them down.
1️⃣ Homepage: Instant Trust + Clear CTA
Think of your homepage as the foyer. It sets the tone for everything else.
What it needs:
A strong headline that clearly says what you do and who you help
Professional photography that reflects your market (bonus if it’s you, not stock images)
A single, standout call to action (like “View Listings” or “Book a Consultation”)
Quick links to your most important pages
Your homepage shouldn’t overwhelm. It should invite. When designed well, it creates instant trust and gently guides visitors toward taking action.
2️⃣ About Page: Your Brand Story in Human Language
The About page is your chance to go beyond the résumé. People buy from people they trust, not just top producers.
Use this page to:
Tell your why: What led you to real estate and what clients can expect from you
Highlight your community connection (local roots, neighborhood expertise, volunteer work)
Include professional photos that show your personality
Add a subtle call to action (“Let’s chat about your next move”)
Keep it personal, conversational, and real. The goal is to help potential clients feel like they already know you.
3️⃣ Listings or Portfolio Page: Showcase Without Losing Style
This is your “showroom.” Whether you integrate IDX listings or manually feature your sold and active properties, presentation matters.
Tips:
Make sure the design feels cohesive with the rest of your brand (colors, fonts, layout)
Highlight your niche (luxury homes, first-time buyers, relocations, etc.)
If using IDX, ensure it’s mobile-friendly and doesn’t slow your site down
Include search and filter tools for easy browsing
Your listings should look like part of your site, not a third-party feed dropped in. Cohesion builds professionalism, and professionalism builds confidence.
🗺️ Neighborhood or Community Guides: Local SEO Gold
Today’s buyers aren’t just shopping for homes, they’re shopping for lifestyles.
Create community pages that highlight:
Local attractions, schools, and dining spots
Photos that showcase the neighborhood vibe
Market stats or average home prices
These pages boost local SEO (so you rank higher on Google for searches like “homes in Katy TX”) and help position you as the local expert.
💬 Contact / Lead Form: Turn Curiosity into Conversations
Your contact page should feel like an open door, not a maze. Make it easy for visitors to reach you.
Include:
A short message inviting them to get in touch
A simple, mobile-friendly form (name, email, phone, message)
Optional scheduling link (Calendly, HoneyBook, etc.)
And don’t forget: include a clear thank you message or confirmation page so visitors know their inquiry went through.
🌟 Optional Extras: Testimonials, Resources, FAQ
Once your foundation is strong, these add-ons can enhance your credibility:
Testimonials: Build trust with real client stories
Resources: Offer free guides or checklists (great for lead magnets)
FAQ: Answer common questions to save time and show transparency
Each additional page should serve a purpose — don’t clutter your navigation just to “look busy.”
Build a Site That Feels Like Home
Your website doesn’t need every feature under the sun. It just needs the right ones — designed with clarity, connection, and conversion in mind.
👉 Download the Real Estate Website Checklist from Emme Luxe Design and start building your digital home the smart way.
