Case Study

Industry: Online Retail Store

Project Type: Website Design and Development

Proverbify Mercantile is a boutique fragrance brand offering culturally inspired scent products—from car vent diffusers to wax melts—packaged with stories and wisdom. The site balances storytelling ("fragrance born from culture and meaning") with e-commerce functionality and visual ambiance.

• Custom Shopify Design – Tailored layout with a balance of storytelling and e-commerce functionality.

• Scent Library Integration – Organized product catalog with cultural storytelling for each fragrance.

• Bundle & Upsell Promotions – Strategic banners and offers to increase average order value.

• Email Capture & Incentives – Welcome discount and scent quiz (currently in production) to drive subscriber growth.

• Mobile-Responsive Design – Optimized for seamless shopping on phones and tablets.

• Loyalty Rewards Program – BON Loyalty integration to encourage repeat purchases.

• High-Impact Visuals – Professional product photography and styled graphics to enhance brand mood.

• SEO Optimization – On-page SEO setup for products, collections, and blog content.

Shopify – e-commerce platform & store management.

Canva Pro – product graphics, promotional banners, and social visuals.

Lightroom – image editing for product photography.

Klaviyo – email marketing & automation integration.

BON Loyalty – rewards program setup.

Google Analytics – site performance & conversion tracking.

• Achieved a 28% boost in conversion rate compared to pre-launch testing.

• Increased average order value by 15% through bundle promotions and upsell banners.

• Grew the email subscriber list by 140% within the first 30 days using a welcome discount lead capture.

• Reached an early 15% repeat purchase rate from returning customers in the first month.

• Received consistent customer praise for the site’s easy navigation, beautiful product imagery, and unique storytelling.