Case Study

Industry: Online Retail Store

Project Type: Website Design and Development

Proverbify Mercantile is a boutique fragrance brand offering culturally inspired scent products—from car vent diffusers to wax melts—packaged with stories and wisdom. The site balances storytelling ("fragrance born from culture and meaning") with e-commerce functionality and visual ambiance.

• Challenge: Conveying fragrance visually and culturally online.
  Solution: Use evocative visuals and the tagline "Fragrance born from culture and meaning" to set the tone, while keeping navigation clean and accessible.

• Challenge: Encouraging initial customer engagement.
  Solution: Strategically placed banner offering 15% off for signing up and subscription prompts.

• Challenge: Upselling without clutter.
  Solution: Subtle "bundle deal" banner on product pages offering discounted diffuser + refill.

• • Shopify – e-commerce platform & store management.

  • Canva Pro – product graphics, promotional banners, and social visuals.

  • Lightroom – image editing for product photography.

  • Klaviyo – email marketing & automation integration.

  • BON Loyalty – rewards program setup.

  • Google Analytics – site performance & conversion tracking.

• Achieved a 28% boost in conversion rate compared to pre-launch testing.

• Increased average order value by 15% through bundle promotions and upsell banners.

• Grew the email subscriber list by 140% within the first 30 days using a welcome discount lead capture.

• Reached an early 15% repeat purchase rate from returning customers in the first month.

• Received consistent customer praise for the site’s easy navigation, beautiful product imagery, and unique storytelling.